Pinpoint accuracy
IllumaPrecision™ is a media intelligence platform designed to deliver a sophisticated understanding of digital environments at global scale.
Using human-trained AI models, it analyses the meaning, tone and intent of published media to categorise content across hundreds of taxonomies in real time; enabling precise targeting, brand suitability and monetisation decisions across the open web, apps and CTV.
Unlike legacy systems that rely on keywords or simple text matching, Precision™ evaluates entire pieces of content, interpreting language, context and editorial framing. The result is a near-human level of understanding of media environments, bringing greater accuracy, transparency and responsibility to advertising decisions.
How Precision™
helps you
Maximum accuracy, minimum wastage
Target your chosen environments with greater confidence and accuracy. Illuma Precision™ goes beyond keywords to interpret the meaning, tone, nuance and intent of digital content, enabling stronger brand suitability and improved campaign performance. Add an agentic function with Precision Smart Categories™ and optimise towards success during live campaigns.
Granular categorisation for easier monetisation
illuma Precision™ agentically categorises content into 700+ taxonomies, both IAB and media-specific, allowing a seamless sell process based on the URLs being consumed by core target audiences. What is more, a superior reading of nuance, sentiment and intent helps to minimise brand-safety blocking.
Better targeting for buyers, better monetisation for sellers
Help buyers target more accurately across display, online video and CTV. illuma Precision’s pre-built contextual taxonomy classifies content through meaning, tone and intent, placing advertising with greater accuracy. Sellers gain granular ways to package and monetise their content, increasing relevance and value.
Key capabilities
Granular media
classification
Analyses and catalogues media environments across hundreds of categories.
Understanding tone
and meaning
Interprets nuances such as sentiment, editorial framing and subject matter.
Scalable media
analysis
Processes millions of pieces of media content across the global ecosystem.
Improved monetisation
for publishers
Unlocks great advertising opportunities in quality media environments.